Varun
Best thing about being a Straw Hat Pizza franchise is working with the Straw Hat headquarters team. It starts at the top from the beginning and is excellent all the way through. They set you up for success and help you utilize the tools that are given to you and then it is up to you to run it and maintain the standards. I love the concept and the quality of food.
—Varun Limbachiya, Alameda, CA

Real Estate Services

Straw Hat Pizza partners with a commercial real estate company specializing in regional and national restaurant chains. They will help franchise owners locate a suitable site meeting our brand standards. They can additionally be contracted by the franchise owner to help with lease negotiation.

Real Estate

Construction

To build out your location to our brand standards we have a store design and construction contractor available for the franchise owners to work with. They also have the option of getting bids from other contractors and we will be happy to work with the design construction firm you choose.

Construction

Training

Whether you have years of restaurant experience or none at all our training will help prepare you to successfully operate your Straw Hat Pizza restaurant. Some details about our training:

  • Takes place in an operating Straw Hat Pizza.
  • Can take place in Northern or Southern California.
  • Taught by someone with years of experience as a Straw Hat Pizza owner.
  • Lasts for three weeks. Each work week will be 6 days and the times will vary depending on the task you are learning.
  • It is very hands on. Also, you will be on your feet much of the day just like when you eventually run your own Straw Hat Pizza.
  • During your training we will bring in key contacts for introductory meetings.
  • You are tested on the material learned and must pass a final test to be approved to open your Straw Hat Pizza restaurant.

The time you spend on training is an investment in yourself. Our training not only prepares you to run your business but helps you develop key contacts and resources.

Training

Operations Support

We have resources available to help you open and operate your restaurant. Our operations support staff has years of experience in the restaurant business. Here is what you can expect:

  • When opening your restaurant, we will have a key contact for you to work with. A staff member will be on site to help you train your team and stay with you for a few days after open to make sure you get off to a successful start.
  • You will receive ongoing visits and feedback on your operation from one of our team.
  • If you have any issues, there are people and resources available to help you.

Your success is very important to us. We pride ourselves on our quick response time to requests from our store owners.

Operations Support

Marketing

Straw Hat Pizza has a number of programs to help you market and grow your business. These include professionally designed materials. A number of these are included as part of your marketing fee. A few of these are:

  • E-Club – Weekly offers sent to your customers as well as a deal on their Birthday!
    Eclub
  • Promotions – We run a number of promotions during the year and provide you with all the materials to help you grow your business.
    Promotions
  • Modern, flexible website – We continually improve our website to keep up with the needs of our customers. This includes direct links to third party web ordering, store specific social media and location specific coupons.
    Website
  • Social Media – Each location has their own Facebook page with the ability to engage with local customers.
    Social Media
  • Creative – Assistance with design of fully customized flyers, banners, and other materials to help promote and grow your business.
    Creative
  • Marketing Manual – A marketing manual with hundreds of ideas for how to grow your business.
    Marketing Manual

Our team will work with you to develop a marketing plan. As a company we have historically kept your marketing fees low so you can spend more of your budget on advertising directly impacting your locations. We have a large toolkit of marketing materials and ideas available for purchase through our marketing website.

Owner Meeting

Once a year we get all the owners together for a couple of days. We use this time to provide you with company updates, any legislation passed that you need to know about and other useful information to help you better run your Straw Hat Pizza restaurant. It give you an opportunity to interact with other owners and share ideas in a relaxed setting. We also have a vendor show to allow you to see new products and meet key contacts in person. You will also hear industry experts give updates on various topics. Finally, we also use this time to recognize some owners for their achievements in the Straw Hat Pizza system.
Owner Meeting
Owner Meeting Owner Meeting

Purchasing

One of the benefits of being part of a franchise is the group purchasing power. Straw Hat Pizza has contract pricing on over 100 items our stores use regularly saving the franchise owners a lot of money. We also have a contract with a company for distribution of all food products to our stores. We are always looking to provide better value for our franchise owners without compromising our high quality.

Purchasing